Since 1947

On Market Street since 1947.

The story behind La Crosse's long-running hometown salon.

The Salon

Your hometown salon

Shear Delight Beauty Salon sits at 1221 Market Street, just off West Avenue in central La Crosse, Wisconsin. We welcome clients of every age — from toddlers to seniors — looking for a fresh style or a reliable trim.

Patricia "Patty" Tentis joined her mother Doris at the salon in the 1980s and ran it alongside her for years. Patty became sole owner in the 1990s and has run Shear Delight solo ever since — known for the cut you asked for and the social atmosphere that keeps clients coming back.

A stylist cutting a customer's hair at Shear Delight
History

A La Crosse legacy.

Helen Nigro opened a beauty salon on Market Street in 1947. Doris Braudt took it over in 1966. In the 1980s, Doris and her daughter Patty renamed it Shear Delight, and Patty has carried it forward ever since.

La Crosse Tribune newspaper clipping mentioning Helen Nigro's beauty salon
An early La Crosse Tribune article naming Helen Nigro and the salon that would become Shear Delight.
  1. 1947

    Helen Nigro

    Founded Nigro's Beauty Salon in La Crosse.

  2. 1966

    Doris Braudt

    Takes over the salon.

  3. 1980s

    Doris & Patty

    Patty joins her mother at the salon, and together they rename it Shear Delight.

  4. 1990s

    Patty Tentis

    Patty takes over as sole owner and stylist.

  5. Today

    Still Patty

    Sole owner and stylist — great cuts and a social atmosphere, same location since day one.

By appointment

Book your chair.

Shear Delight is appointment-only — text or call to schedule.

Text or call (608) 784-3413

Text or call (608) 784-3413